people in the UK are either providing care to a loved one or are likely to go through care themselves.
Intergenerational wealth planning often begins with a care event. These moments sit at the intersection of family, finances, and long-term planning; yet many navigate them without the guidance needed to make informed decisions, protect assets, or plan effectively across generations.
KareHero supports individuals and their families at this critical point, providing expert guidance and practical support when it matters most.
Care planning is a major life-stage challenge for your members
members caring for a loved one (1 in 7)
members who will likely need care themselves (1 in 6)
of care funding goes unclaimed each year
Trusted by leading organisations including
Your members face unique challenges
Understanding the care system
Many members find the care system difficult to navigate, with unclear pathways around care options, funding, and where to begin.
Planning for unpredictable care costs
The cost of later-life care can be significant and uncertain, leaving many households unsure how to prepare financially.
Managing legal and financial responsibilities
Important steps such as Power of Attorney or supporting relatives with financial decisions often arise unexpectedly.
Supporting ageing family members
Many members help parents or loved ones navigate care needs while balancing their own financial plans and family responsibilities.
The Financial and Family Impact
of UK adults are worried about the cost of later-life care.
Without clear guidance, families face stress, uncertainty, and financial decisions made without the right support.
Families struggle to understand care options and where to begin.
Later-life care is significant and uncertain. Households don’t know how to prepare.
Building societies can strengthen member relationships by supporting them through life’s most complex moments.
How KareHero can help Newcastle Building Society’s members
We provide the support layer that your members and their families need, to get back on track to daily life and work.
working days lost in the UK each year due to ill-health.
We provide practical and emotional support to help the individual feel confident to return to work.
do not understand what support they need post-discharge.
We facilitate safe hospital discharge within hours and put a personalised recovery programme in place.
do not apply for care funding they are eligible for.
We help families access an average of £27,000 in care funding, to go towards their care needs.
Simple, Scalable, Seamless
Whether you’re looking to strengthen your value proposition, or just want to do the right thing for your members, KareHero integrates flexibly into your health, protection, and benefits suite.
“At Personal Group, we are excited to be partnering with KareHero, the UK’s most comprehensive digital-first, adult care support service.
Partnering with KareHero is a natural extension of that mission. KareHero is uniquely filling a critical gap in the market, supporting employees not only as carers, but also through recovery from illness, injury, and major life events.
Together, we’re empowering our clients to better safeguard their people’s wellbeing, accelerate return-to-work journeys, and drive a healthier, more resilient workforce.”
Let’s talk
Discover how KareHero can help Newcastle Building Society support members through their care planning journey.
- Understand how care planning affects your membership
- See how the KareHero concierge service works
- Explore partnership options tailored to your society